AI and the American Shopper

Webinar May 22, 2025 


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Our Speaker: Allegra Driscoll
EVP & Chief Technology Officer, Bread Financial

Allegra Driscoll is Executive Vice President and Chief Technology Officer at Bread Financial. With over 20 years of experience in financial services technology, she leads enterprise-wide innovation, transformation, and strategy. Prior to Bread Financial, Allegra held senior roles at American Express, Credit Suisse, and Goldman Sachs, driving large-scale tech initiatives across global teams.

She holds a computer science degree from Barnard College, Columbia University, and serves on the Advisory Board of the CTO Forum and the Board of Directors at Boscobel House and Gardens. A passionate mentor and advocate for women in tech, Allegra lives in New York City with her husband and three children.

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When it comes to choosing a financing partner, experience, trust, and financial strength matter. Here's what sets us apart:

 
Established  For over 35 years we has been helping top brands achieve their goals by powering their financing programs.
 
Trusted We have 35 Million+ card members and ~50 Million accounts.
 
Stable We are a publicly traded, deposit-funded finance company with a strong balance sheet, offering reliability you can count on.
 
We are the bank Our two banks enable better underwriting, higher approval rates, and financing software to fuel your growth.
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This study included a qualitative phase of research consisting of online discussion boards fielded from Aug. 13-15, 2024. The study included a quantitative phase, leveraging Bread Financial’s proprietary consumer tracking study. This study is fielded monthly to 2,000+ U.S. consumers, with quotas on age and gender to reflect the general population. The August 2024 wave included 3,162 U.S. consumers .
Bread Pay® loans are made by Comenity Capital Bank, a Bread Financial® company.
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